Operational Links Between Marketing and Sales

Claus brings almost 30 years of CIT industry insight and experience, both as an end-user and as analyst focusing on the Storage Industry. As an analyst, Claus has helped the IT industry for more than 18 years with insight and advice enabling executives to speed up their decision-making. Linking the technology providers and their customers via analysis-based insight have benefited both parties in order to refine their respective strategies.

Claus has built up a vast experience in market sizing, segmenting and forecasting. The CIT industry also exploited his expertise in understanding customer insight, buying behaviour and preferences. Furthermore Claus has also been invited to participate as keynote speaker, conference chair and moderator of panels and workshops.

Claus is equally at home at conducting bespoke research for unique clients as well as designing successful multi client projects.

Claus’ recent projects have explored data leakage, cloud based content, green IT, new media types, data security, disaster recovery/BC, server and storage virtualisation among others.

website: www.clausegge.com 
Email: clausegge@hotmail.com
Profile and references: http://www.linkedin.com/in/clausegge

Anne-Lise has deep understanding of the IT industry as consultant and market researcher focusing on software, based on 20+ years experience. Most recently as European Vice President for IDC in software and services area.

Anne-Lise advises software and services companies for tactical and strategic market challenges, and has a long track record for providing guidance for vendors in positioning the company and products in the market to drive optimal visibility and results. Her extensive experience in software market challenges in an EMEA perspective, and skills in building competitive tools to provide the management with a knowledge platform has been valuable to many companies in their efforts to grow and compete efficiently in the global market.

Anne-Lise has expertise in measuring and documenting the value of software solutions for users, and delivering results through different media. She writes white papers to communicate the technology and company message to users and partners, and speaks at industry and company events.

Her recent projects include consulting market positioning for a services company, building an EMEA tool for factual sales planning, researching the web 2.0 technologies and opportunities to optimize marketing efforts and developing a global practise to measure and communicate the value of software.

Email: annelise.wang@gmail.com

Henrik Egede, 51, has a unique carreer in the Danish IT sector. In 1994, he was active in founding the Danish Ministry of Science and Information Technology. From 2000, as a Vice President, he helped build the Danish IT Industry Association to its current position. In February 2010, he established his own advisory company Egede Advantage. Henrik Egede has a clear focus on realizing business opportunities. His personal network in the local and global IT Industry is among the best.

Email:

henrikegede@gmail.com

Martin is an experienced ITC market researcher and consultant. He has a long and successful track record of advising ITC industry executives, CIOs, and technology investors on the shape and direction of the market. He is currently running his own consultancy, ITCandor, having previously been Chief Research Officer at IDC.

Martin´s focus is in providing factual market guidance through accurate modelling of key company revenues and in providing insight into themes such as Cloud Computing, Digital Explosion, CSR and Preparing For The Upturn.

Martin is an expert in presenting at vendor, CIO, customer and other industry events, well-known for his many engagements across EMEA; he is a prolific writer who understands the nuances of our industry and how to position new players and markets; he also understands vendor activities at the strategic and tactical level and is able to help with competitive and market consulting activities.

Email: Martin_Hingley@yahoo.co.uk
Profile and references: www.linkedin.com/in/martinhingley
Martin Hingley’s Blog: www.martinhingley@wordpress.com

With more than 20 years of sales and marketing experience on three continents, Michael Leander is internationally recognized as an authority in the direct and interactive marketing space. With a background including stints as marketing manager and CEO in ICT, Michael Leander knows the challenges marketing.

A popular speaker on marketing topics, Michael Leander has made it his mission to consult businesses on their critical marketing issues with a stringent focus on aligning the use of technology in marketing with direct communications for maximum impact.

Michael Leander is also the chairman of FEDMA’s Interactive Marketing Committee, a direct/interactive marketing award judge and on the faculty of several marketing training establishments from Copenhagen to Cairo.

If keywords such as Return on Marketing Investment, aligning sales and marketing processes, leveraging marketing automation to effectively acquire and retain customers and best practices digital marketing are important, get in touch with HENRY to learn how we can help you.

Michael Leander’s blog: www.michaelleander.com
Website: http://www.fokusintegrated.com

Simone de Bruin brings together business strategy , partnering insight and research data to support channel & alliance strategies of major software and services vendors.

Currently owner of LinkedResearch, a dedicated partner research & consulting practice, Simone has built her expertise as a lead consultant at IDC, in a large variety of pan- European partnering projects. During these projects she worked with major vendors like IBM, Microsoft, Oracle, SAP etc. Her experience covers all sorts of partner research, ranging from channel selection processes to strategic alliance benchmarks.

The partner research areas she covers include market (partner) opportunity sizing, ecosystem strategies, partner benchmarks, partner portfolio reviews, partner selection processes, partner communication & marketing, partner satisfaction research and review and feedback processes.

Simone is well respected by her clients for her understanding of the partnering & alliances expertise area and associated markets. In addition she proactively generates new ideas and initiatives for her clients. Her strong business development skills combined with opportunity spotting and strong relationship building skills help her clients to create an optimally balanced partner ecosystem.

Email: sdb@linkedresearch.eu
LinkedResearch: www.linkedresearch.eu
Profile & References: http://www.linkedin.com/in/simonedebruin